Showing posts with label Publisher Telemarketing services. Show all posts
Showing posts with label Publisher Telemarketing services. Show all posts

Thursday, September 17, 2009

Basic Scenario of Publishing Industries

In the basic scenario of book publishing, a writer finishes a book and then finds an agent who helps sell the book to a publisher. When someone asks, "How do I find a publisher?" they're often looking for the details of this scenario. But let's backtrack a little. The answer to this question has to do with what you as a writer want out of the publishing process as well as what the publisher wants. It's best to be as clear as possible on both counts. Here are a few things to consider.

What exactly do you want for your book? It's possible that your answer can save you a lot of time and heartache. Here's an example. A writer recently emailed me about wanting to find a publisher for his book on dealing with sickle cell anemia. He said he felt it was a really important book and that people would be interested in the information. That's great, but if his main goal is getting his book into the hands of those coping with the disease, he doesn't have to go with a big traditional publishing house in order to do that. He can self publish and take the book directly to doctor's offices, support groups and sickle cell organizations.

Do you want a book that tells a family story that will be a legacy for your children? Do you want a book that will establish your expertise and help you get started on the speaking circuit? You can accomplish these things by self publishing. A prominent ghostwriter recently published a book about his trade and landed a television interview where he discussed how politicians get their books written. The author was introduced as a "ghostwriting guru" and his book was prominently displayed at the end of the story. There was nothing that would have told you the book was self published. It didn't make a difference that it was. He still got the notice, was still seen as an expert.

They want good writing. That's a given, but how do you deliver? First of all, be in a mode of constantly learning about your craft. Take classes, workshops, join a writer's group. Next, hire someone to help you. There are many editors who assist writers in getting a manuscript ready for submission. Some agencies even provide editing as part of their services.

Tuesday, September 1, 2009

Publication and Telemarketing

There was a time when becoming published consisted of a major publishing company reading your manuscript, liking what they read, and accepting it for publication. These days with the technological revolution, there are a number of ways to become published. The foremost manners are Traditional publishing and print on demand.

Both have their pros and cons, and both are extremely different from one another. There are several aspects lacking in both. Neither manner is perfect. The main issue that a writer faces when the writing process is complete. You have your manuscript, and you want to get it published, so what do you do now?

The process of traditional publication can take up to six months or more. All too often, the final decision in the publication process is the result of impatience. The writer is not patient enough to wait for an answer so he or she decides to go with print on demand publishing. In some cases, this can be a very bad mistake.

The Pros of Traditional Publication: Traditional publication takes a lot of responsibility and work out of the hands for the writer. There is less time spent in actual sales and marketing and more time available for promotion and planning the next book. There is also the aspect of the feeling of accomplishment. When one goes the self-publishing POD route, he or she often doesn't feel as if they are deserving of the title of published author. It simply doesn't feel as if it is a lofty accomplishment, as anyone with a computer and a little money can be self-published.

The Cons of Traditional Publication: Again there is the time between submission of the manuscript and actual publication. It can take weeks, and even months. The average publisher has a reading period between four to six weeks, sometimes one to six months, depending upon the popularity and work load of the publisher. Another con in traditional publishing is the financial end. Though you do not pay any fees, the publishing company gets an average fee per sale of fifteen percent. It doesn't seem like much, but it can add up after ten thousand books.

The Pros of self-publication: Print on Demand offers more on the actual control of your manuscript. You decide the content; cover art, and even the price that the book will be sold for. You decide who sells the book and where it is sold. Also, self-publishing means that you keep the final sale price of the book. However, when comparing to the fifteen percent that a traditional publisher gets, one tends to wonder if they are actually making more money.