Showing posts with label Publishing Services. Show all posts
Showing posts with label Publishing Services. Show all posts

Friday, October 9, 2009

Magazine Renewal Services

There is a way to virtually guarantee your publication within a single year. No, it has nothing to do with self-publication. This path is not for dilettantes, and will push you to the limit, but it has worked for dozens of my students, and it will work for you.

It is based on writing principles first proposed by two giants in the publishing field, science-fiction writers Ray Bradbury, and Robert Heinlein, over thirty years ago. And no, you don’t have to be a science fiction writer. No matter what your ULTIMATE goal—novel, screenplay, playwright, or poet, you can adapt this method. It is designed to address literally every major problem you have or might encounter as a writer.

And there you go. Now let’s look back at the steps for a bit of further explanation.

Write a story a week or a story every other week. These can be as short as you wish. No, it doesn’t matter if you want to write novels, or your ideas tend to emerge from your subconscious in long form. If you’re a newbie runner training for a marathon, you’d start by running around the block, wouldn’t you? You wouldn’t start by running twenty-six miles, that’s for sure! Everything you need to know to write a book is contained in a short story, and writing 100,000 words of short stories will improve your writing far more than that same 100,000 words devoted to a novel. Scriptwriting? Before you can write a script, you need to be certain you understand storytelling. I mean REALLY understand it, subconsciously. Short stories give you a chance to hone your skills. Poetry? Well, in this case, write a poem a week! Non-Fiction? Sure! Write an article a week!

Read 10X what you write. There is nothing sadder than a young writer who doesn’t read for fear of “contaminating his style.” This is complete self-delusion. A writer DESPERATELY needs to read everything she can get her hands on…and of the very best quality. Personally, I read one act of Shakespeare aloud each morning, to simultaneously improve my writing and speaking ability.

Put your stories in the mail. Every week, or every other week, one of your stories should be submitted to an editor who pays money for publication. Frankly, it doesn’t matter how much. Money is a very cold equation, something different from pats on the back, cheers, contributors copies or even awards. When an editor cuts you a check, there is a lack of warm fuzzy feelings, and a down-to-earth “will my readers like this” that is completely different from the accolades or criticisms of your writing group or class. THIS is the feedback you need: a check that clears the bank. Get your stories out! And web publication is just fine in this regard—as long as there is money. Even a penny a word—or less!--is just fine.

Don’t re-write except to editorial request. Once your story is finished and initially re-written, move on. Don’t re-write endlessly, trying to get it “perfect.” You’ll learn more by writing a new story than re-writing an old one endlessly.

Tuesday, September 1, 2009

Publication and Telemarketing

There was a time when becoming published consisted of a major publishing company reading your manuscript, liking what they read, and accepting it for publication. These days with the technological revolution, there are a number of ways to become published. The foremost manners are Traditional publishing and print on demand.

Both have their pros and cons, and both are extremely different from one another. There are several aspects lacking in both. Neither manner is perfect. The main issue that a writer faces when the writing process is complete. You have your manuscript, and you want to get it published, so what do you do now?

The process of traditional publication can take up to six months or more. All too often, the final decision in the publication process is the result of impatience. The writer is not patient enough to wait for an answer so he or she decides to go with print on demand publishing. In some cases, this can be a very bad mistake.

The Pros of Traditional Publication: Traditional publication takes a lot of responsibility and work out of the hands for the writer. There is less time spent in actual sales and marketing and more time available for promotion and planning the next book. There is also the aspect of the feeling of accomplishment. When one goes the self-publishing POD route, he or she often doesn't feel as if they are deserving of the title of published author. It simply doesn't feel as if it is a lofty accomplishment, as anyone with a computer and a little money can be self-published.

The Cons of Traditional Publication: Again there is the time between submission of the manuscript and actual publication. It can take weeks, and even months. The average publisher has a reading period between four to six weeks, sometimes one to six months, depending upon the popularity and work load of the publisher. Another con in traditional publishing is the financial end. Though you do not pay any fees, the publishing company gets an average fee per sale of fifteen percent. It doesn't seem like much, but it can add up after ten thousand books.

The Pros of self-publication: Print on Demand offers more on the actual control of your manuscript. You decide the content; cover art, and even the price that the book will be sold for. You decide who sells the book and where it is sold. Also, self-publishing means that you keep the final sale price of the book. However, when comparing to the fifteen percent that a traditional publisher gets, one tends to wonder if they are actually making more money.

Tuesday, August 18, 2009

Press Release very beneficial for Publisher

As a self-published author, you can generate considerable sales returns for your book by resorting to issuing well-written press release campaigns. If your book, regardless of genre, has a newsworthy quality worth posting in various online media organizations, newswire and press-release services websites, then a press release campaign is the right and cost-efficient option to promote your book.

When you finish writing a book, the marketing aspect is similar to a new product offer or launching a new service, with the specific target market still to be informed and identified. Needless to say, publicity plays a crucial role in book marketing, considering that it is the deliberate attempt to manage the public's perception of your book's subject.

Alternative publishers are able to print both paperback and hardcover books as they're needed due to the bold new digital publishing technology known as "print-on-demand." digital allows books to be produced in small quantities -- even one at a time -- almost instantaneously. No longer does publishing require behemoth offset presses, hangar-size warehouses and fleets of trucks.

There are challenges, of course. Because print-on-demand books are not typically stocked on bookstore shelves, authors need to do a good job of marketing through publicity, direct mail and the Internet. But if you are a nonfiction author willing to be a self-promoter and whose book targets an identifiable market, then alternative publishing may be right for you.

Print-on-demand has enormous implications for writers, readers, publishers and retailers. Because titles are produced "on demand," there are never wasted copies ("remaindered" as they used to be dubbed in the old days). Paperbacks and hardcover books are priced competitively, with authors receiving royalties of 30 percent or more. Compare those with traditional publishing industry standards of 5 percent to 15 percent, and the appeal becomes a bit clearer still.

One of the leading publishers of print-on-demand books for professionals and consultants is 1stBooks. Established in 1997, 1stBooks is the world's leading provider of publishing and marketing services for authors of all genres, with over 18,000 titles in its catalog, and over 500-plus new books added each month. All of its authors are considered self-published and retain all rights to their books.

"Alternative publishing levels the playing field and democratizes the publishing process," said Robert McCormack, president of 1stBooks, in a recent interview with Writer's Digest. "Authors who might have not fit or did not want to use the traditional publishing model can see their works in print."

We have been doing the research for top technology publishing houses in US & UK for over 3 years. Ipacesetters team specializes not only in maintaining the directory size but also adds to it.

Monday, August 17, 2009

Magazines Advertising Services

IQR is providing its research services to a big publishing house which has been providing the aviation industry with the most accurate and up-to-date airport / FBO directories. These directories provide the professional with the tools to find the aviation service providers they need. Users can find the most up-to-date listing of FBOs, fuel prices, fuel providers, airport diagrams, handlers, ground transportation, charter operators, and caterers

Magazines can be an excellent source of advertising, but you have to know which one. Besides choosing a magazine with readers that will be intrigued by your products and/or services, you most likely want to choose a magazine with a large readership. Determining the level of readership for the magazine should be one of the first aspects looked into, but sometimes the reports of readership can be misleading.

A magazine may tell you that over 100,000 people will be exposed to your add That sounds great but the magazine only prints about 60,000 copies. You have to consider that a decent proportion of the magazines they produce are going to dealers and newsstands meaning that a good number of magazines may never be opened at all. Also, publishers may conduct surveys to gain a sense of readership that could be misleading to the advertiser. For instance, a publisher may ask an office subscriber how many people work in the office, so the publisher will count all of the people working in that office as readers (though they may not be so). Publishers do the same with single subscriptions delivered to a library.

There is a huge difference between readership figures and distribution figures, and to their own benefit, publishers will do their best to blur the difference to advertisers. An advertiser has to get a sense of how often a potential reader will generate a potential sale. You want to get a number of paid subscribers instead of distribution numbers because paid subscribers are most likely going to be your target market and the ones that are more likely to read the magazine all the way through (looking at the advertiser’s spread).